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June 29, 2007
Open 24 Hours… but not in a row.
Last night, I drove by the new 24 Hour Fitness that was supposed to open today, but it didn’t look quite ready to me. I was most curious about their hours since 24 Hour Fitness is notorious for opening gyms that are only open about 17 hours, but there were no hours posted yet either. I sought out the enrollment tent I had seen in the parking lot earlier for some clarification. The dude selling memberships under the EZ-Up said they would be opening tomorrow (that’s today) at 6am and would not close again (effectively saying they’d be 24 hours.) He also argued that only 2 of their gyms weren’t open 24 Hours, although I severely I doubt this claim. (If anyone out there knows exactly how many of the roughly 360 clubs are not open 24 hours, please post a comment!)
Fast forward to this morning at 5:58am when I jogged up to the door of the gym. I had to see what kind of lunatics would show up at the 6am grand opening of a 24 Hour Fitness. When I got close, I noticed it looked worse than it did the night before. Big boxes were blocking the doorway, plastic wrap was still on treadmills, and there were still no posted hours. I also noticed that the only other people showing up were construction workers working on the adjacent parking garage that is still being built. Naturally, I assumed they had not made their 6am opening deadline, and when I finally saw someone who worked there he told me that someone had given out wrong information, and the projection was more like 6 PM instead. I said, “Oh, so you meant you are open in 24 hours?” He wasn’t amused.
So It turns out the only lunatic who’d show up to a 6am grand opening of 24 Hour Fitness is yours truly. I’m sure people who know me would not be surprised, and in fact, might actually have seen this coming. Too bad, I was really looking forward to that “new gym smell” (whatever that smells like,) and being the very first person to sweat on something. Oh well, I guess there’s always tomorrow morning.
July 22nd, 2007 at 3:16 am
When I was sleeping on a polyphasic cycle, the uberman cycle, I too learned the hard way that the local gym (Gainesville Health and Fitness) isn’t as 24 hours as they claim to be. Friday-Sunday they close at 2200 and on Saturday and Sunday they don’t open until 1000.
I’d call that false advertising.